Being innovative is more than just coming up with new ideas. Innovation is what happens when people take those new ideas and give them life and meaning in their homes, communities, and societies. This means we need more than STEM fields to instigate positive impacts through innovation—we need anthropologists to drive strategies that account for how ideas intersect with our culture and society.
As sociocultural and linguistic anthropologists, we amass richly detailed data about how humans live, how we make decisions, what we value, and how those interact with sociocultural systems of power and meaning, our bodies, our language, and our material environment. We do all this while maintaining a vast perspective on human diversity across time and space.
This gives us the knowledge, methods, and skills to challenge assumptions about what it means to be and live as a human—making us truly innovative thinkers. We are capable of documenting not only what is and why—but what's possible beyond our assumptions.